Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
The Digiday Podcast
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Navigating AI and Media Dynamics
This chapter explores the transformative effects of AI on media buying and planning, emphasizing the necessity of re-skilling talent for strategic innovation. It reflects on the dichotomy of expectations versus realities at the Cannes Lions festival while stressing the importance of accountability in advertising during economic uncertainties. Additionally, it highlights the need for a human-centered approach to navigating the evolving landscape of integrated media and client relationships.
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