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Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

The Digiday Podcast

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Harnessing AI for Enhanced Marketing Strategies

This chapter explores the transformative impact of AI on data analysis and marketing strategies, focusing on the introduction of the Allie Marketplace as a flexible solution. It emphasizes the synergy between human creativity and AI technology, while stressing the importance of data quality in maximizing AI's effectiveness.

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