Carly Carson, Head of Integrated Media at PMG, shares insights from Cannes Lions 2025, where she reflects on the industry’s struggles and innovations. She discusses the crucial role of human intuition in AI applications and warns about data quality—"garbage in, garbage out." Carson also highlights the shifting landscape of ad spending, urging marketers to adapt to new consumer behaviors in video and retail. The conversation emphasizes building genuine relationships and co-creating future strategies amid economic challenges, making for a thought-provoking dialogue.
