
Digiday at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
The Digiday Podcast
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Ad Dollars and Evolving Strategies
This chapter examines the current landscape of advertising spending, emphasizing the influence of key players like Amazon and Google. It highlights the importance of adapting to consumer behavior changes, particularly in video marketing and retail media, while discussing emerging trends in mid-funnel strategies to enhance consumer engagement.
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