How I Built This with Guy Raz cover image

How I Built This with Guy Raz

The Tetris Company: Henk Rogers

Jul 31, 2023
01:07:28
Snipd AI
Guest Henk Rogers, the contributor to the success and popularity of Tetris, talks about discovering the game, overcoming obstacles, obtaining publishing rights, negotiating Game Boy rights in Moscow, and his journey from video games to environmental activism.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Henk Rogers successfully navigated a complex web of bureaucracy and secured the worldwide rights to publish Tetris.
  • Rogers formed a strategic alliance with Tetris inventor Alexey Pajitnov, protecting their rights and ensuring fair compensation.

Deep dives

Hank Rogers gets hooked on Tetris

Hank Rogers encounters Tetris at a trade show and is instantly captivated by the puzzle game's simplicity and potential. He brings the game to Japan and secures the rights to publish it on personal computers. Despite facing obstacles and companies claiming the rights to Tetris, Rogers perseveres and negotiates a deal with the inventor, Alexey Pajitnov. Rogers secures the rights to publish Tetris on the Game Boy worldwide, leading to massive success with millions of units sold.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode