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The Tetris Company: Henk Rogers

How I Built This with Guy Raz

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The Rise of Tetris: Navigating Challenges and Opportunities

This chapter delves into the early struggles of promoting Tetris, highlighting the strategic thinking and perseverance required to overcome initial sales challenges. The narrative intertwines personal anecdotes of the speaker's entrepreneurial journey in Japan, navigating both family business dynamics and the burgeoning personal computer market. It culminates in their pivotal encounter with Tetris, showcasing the contrasts between this simple yet captivating game and the complexity of the gaming landscape at the time.

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