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The Tetris Company: Henk Rogers

How I Built This with Guy Raz

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The Tetris Negotiation Saga

This chapter narrates the complex journey of securing the rights to Tetris, highlighting its viral rise in the Soviet Union and the humorous speculation around its potential as a Western distraction. It details negotiations with Atari Games and Nintendo, revealing the hurdles faced in bringing Tetris to consoles in Japan, as well as the initial struggles with sales despite growing excitement. Ultimately, it emphasizes the strategic decision to bundle Tetris with the Game Boy, paving the way for the handheld console's immense success.

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