How I Built This with Guy Raz cover image

The Tetris Company: Henk Rogers

How I Built This with Guy Raz

CHAPTER

The Tetris Negotiation Chronicles

This chapter narrates the intricate journey of negotiating the rights to Tetris, from a tense initial meeting to a successful collaboration with Nintendo. It highlights the complexities of cross-cultural communication, business strategies, and the subsequent financial triumph that followed the signing of crucial agreements. Moreover, it delves into the personal challenges faced by the game's creator and the speaker, culminating in a near-death experience that adds a dramatic twist to their success story.

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