

From Scarcity to Abundance I Think Like A Go Giver
9 snips May 5, 2025
Bob Burg, a bestselling author and speaker renowned for co-writing 'The Go-Giver', shares transformative insights on financial freedom. He emphasizes that true wealth comes from creating value and serving others rather than merely pursuing monetary gain. Bob recounts the challenges he faced in getting his book published, stressing resilience and mindset shifts towards abundance. The conversation also critiques crony capitalism and underscores the importance of personal contributions to society, revealing how an abundance mindset can change lives.
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The Go-Giver's Publishing Journey
- Bob Burg shared the story of writing The Go-Giver with co-author John David Mann after many rejections.
- They faced 24 publisher rejections before finally getting the book published by the 25th publisher.
Selling Is Helping Others
- Selling isn't about convincing someone to buy what they don't need; that's con artistry.
- True sales focus on discovering and helping others get what they desire, making it a necessary and positive force.
Use No to Reach Yes
- Don't fear hearing no; it's an expected part of achieving yes in sales.
- Learn from every no to better your approach and advance the sales process effectively.