A Bit of Optimism The Business Case for Good Manners with etiquette coach William Hanson
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Jul 15, 2025 
William Hanson, an esteemed etiquette coach and author of 'Just Good Manners', shares his insights on the true value of good manners. He argues that etiquette is essential, not outdated, for building trust and making meaningful connections. The discussion covers how manners have evolved post-pandemic, the art of listening, and the significance of personal engagement in conversations. Hanson also delves into the changing nature of dining etiquette and how simple acts of politeness can enhance our social experiences.
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Manners Show You Care
- Good manners show others they matter, not just polish or class.
- Etiquette builds trust and opens doors in social and professional life.
Table Manners Affect Careers
- A CFO candidate had bad table manners that hurt career prospects.
- Etiquette coaching improved his interpersonal skills and business image.
Earn Familiarity Gradually
- Claiming "I'm a hugger" often bypasses social norms without building true connection.
- Familiarity must be earned gradually to foster genuine relationships.
