The Evolution of Etiquette

Good manners aren’t just about being polite — they’re about making other people feel seen.

William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.

In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.

He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.

This… is a Bit of Optimism.

Check out William’s new book Just Good Manners here

And learn more about his work here.