GTM Strategist Podcast

Maja Voje and Andrej Peršolja: Positioning

Feb 22, 2024
A positioning expert discusses the importance of clear messaging for tech products. They highlight challenges in a saturated market and strategies for user onboarding. Crafting effective positioning strategies for business growth is explored, along with customer research and emotional marketing. Feedback on positioning and its impact on success is also discussed.
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Episode notes
1
Introduction
00:00 • 2min
2
Challenges in a Saturated Market: Rising Ad Costs and Decreasing Conversion Rates
01:52 • 3min
3
Revolutionizing User Onboarding and Positioning Strategies for Enhanced User Engagement and Revenue Growth
04:31 • 4min
4
Crafting Effective Positioning Strategies for Business Growth
08:02 • 30min
5
Exploring Customer Research, Comparative Positioning, and Founder Perspective
37:46 • 3min
6
Navigating the Complexities of Customer Emotions and Marketing Strategies
40:53 • 15min
7
Feedback and Gratitude on Positioning
56:07 • 3min