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GTM Strategist Podcast
Maja Voje and Andrej Peršolja: Positioning
Feb 22, 2024
A positioning expert discusses the importance of clear messaging for tech products. They highlight challenges in a saturated market and strategies for user onboarding. Crafting effective positioning strategies for business growth is explored, along with customer research and emotional marketing. Feedback on positioning and its impact on success is also discussed.
59:29
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Quick takeaways
- Product failure often stems from miscommunication and lack of perceived value, not inherent quality issues.
- User research and customer feedback integration are crucial for improving conversion rates and addressing user needs.
Deep dives
Positioning is Crucial for Product Success
Positioning expert Andrei Presolia highlights the significance of effective product positioning. Products often fail due to miscommunication and lack of perceived value, not inherent quality issues. Presolia advocates for practical company positioning using a specialized framework focusing on clear differentiation and tangible results that lead to sustainable growth. He emphasizes the impact of positioning on messaging, marketing, and overall company perspective.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode