Maja Voje and Andrej Peršolja: Positioning
GTM Strategist Podcast
Navigating the Complexities of Customer Emotions and Marketing Strategies
Exploring the challenges of understanding customer emotions and validating GTM strategies, this chapter emphasizes the importance of crafting believable marketing messages and value propositions. It discusses the significance of starting with small steps, testing hypotheses, and utilizing LinkedIn campaigns to create an effective marketing funnel. The chapter also touches on ongoing experiments with Google Ads and offers quick audits for positioning strategies.
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