Maja Voje and Andrej Peršolja: Positioning
GTM Strategist Podcast
Crafting Effective Positioning Strategies for Business Growth
The chapter explores the significance of positioning a product to communicate unique value effectively through a compelling narrative, tailored to company size and assets. It emphasizes the importance of specificity, niching down to specific customer segments, and leveraging successful examples like Slack and Figma. Discussions also cover developing clear differentiators, mapping competitors, and leveraging positioning in pricing and marketing strategies to enhance perceived value and secure deals.
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