Maja Voje and Andrej Peršolja: Positioning
GTM Strategist Podcast
Challenges in a Saturated Market: Rising Ad Costs and Decreasing Conversion Rates
Exploring the difficulties encountered by a SaaS company in the SEO industry, dealing with escalating ad expenses and diminishing conversion rates. The chapter underscores the significance of user understanding through onboarding process enhancements as a strategy to combat market saturation.
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