Square One: Conversations with the Best in Business

112: Helen Vaid, CEO of Foundry; Former Chief Customer Officer of Pizza Hut / BoD of Groupon

Oct 18, 2021

37:36

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Highlights

AI Chapters

Episode notes

Portfolio Management

03:25

Are You Building a Conglomerate?

03:58

Can Rites Be a Brand?

03:44

Introduction

2min

The Growth Platform for Brancs

3min

The Infer Structure of a Product, Right?

3min

How Do You Get the Custom in the Door?

3min

Can Rites Be a Brand?

4min

The Power of the Foundray Family

3min

How to Build a Successful Integration Team for Your Business

3min

Portfolio Management

3min

Are You Building a Conglomerate?

4min

10.

Are You Trying to Build a House of Brands?

2min

11.

Thracio

3min

12.

Is Amazon the Point of Arrival for Foundry?

4min

E-commerce and online brands have absolutely exploded post-COVID-19, and with it, a number of interesting platforms have been developed to help e-commerce businesses and brands take advantage of scale.

Today I chatted with Helen Vaid, CEO of Foundry - a brand platform that acquires and grows enduring digital brands. Foundry recently launched with $100M in equity capital from LightBay Capital and Monogram Capital Partners to acquire, integrate and scale enduring online businesses. Helen has a really interesting background and perspective she brings to the table to lead the company.

She was formerly the Chief Global Customer Officer of Pizza Hut and has built a career scaling omnichannel for CPG companies. She’s also the only woman CEO amongst 60 aggregators that have raised almost $6 billion in capital since April 2020.