112: Helen Vaid, CEO of Foundry; Former Chief Customer Officer of Pizza Hut / BoD of Groupon
Square One: Conversations with the Best in Business
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How Do You Get the Custom in the Door?
Omot: It's easier, i think, to talk about your product, your brand story, get somebody in the door. But by actually delivering and fulfilling o that full promise is a really complicated operational problem. So we have to engage really well in the actual flow of purchase, to your point purchase, as well post po just when the gustpel leaves a bilding. And it's true not just for small businesses, even for a large com for large sure.
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