The Infer Structure of a Product, Right?

E-commerce and online brands have absolutely exploded post-COVID-19, and with it, a number of interesting platforms have been developed to help e-commerce businesses and brands take advantage of scale.   

Today I chatted with Helen Vaid, CEO of Foundry - a brand platform that acquires and grows enduring digital brands. Foundry recently launched with $100M in equity capital from LightBay Capital and Monogram Capital Partners to acquire, integrate and scale enduring online businesses.  Helen has a really interesting background and perspective she brings to the table to lead the company. 

She was formerly the Chief Global Customer Officer of Pizza Hut and has built a career scaling omnichannel for CPG companies. She’s also the only woman CEO amongst 60 aggregators that have raised almost $6 billion in capital since April 2020.