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Are You Building a Conglomerate?
The first question we ask, as one thing is not negotiable, in my mind, is that we have to own data for the brands and businesses we acquire. So direct to consumer business is really important part of the model because it helps us understand how business, how power brands ape performing. The problem with data projects, are not the ther data project that take forever, is that they don't become accessible to the systems that need it. And so there's a bunch of decision criteria we have as we look at a component. We've drawn this blueprint of all the capabilities we need to run this business,. But that's apart, because you're running a full business. To your