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112: Helen Vaid, CEO of Foundry; Former Chief Customer Officer of Pizza Hut / BoD of Groupon
Square One: Conversations with the Best in Business
Can Rites Be a Brand?
Ndit's maximising is doing everything. We look at things, very quantitative, things like search for this particular brand itself on platforms et cetera. Then we say, oke, there is exsensibility to this, right? So there is a whole of a series of data points that give us signals of it doss have a potential to become brand over time. And adjacencies are very important, right? When we have single skew businesses that tan to adjacencies. It just a single skew thing. It cannot actually get extended. If it can get extended to other pet food products, or it can go into pet like, you know, beds, cat
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