The Home Service Expert Podcast Combining Digital with Direct Mail For 10x Marketing Results
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Jun 19, 2018 Jason Trofe, Chief Marketing Officer of RSVP Publications, specializes in blending direct mail with digital marketing for home service businesses. He discusses innovative marketing strategies that target affluent homeowners through luxury materials and effective lead tracking. Jason emphasizes the power of targeted marketing, video content, and upselling techniques, particularly for high-income demographics. Insights on adapting to technology without losing effective traditional methods highlight the evolving landscape of customer engagement in today’s market.
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Mold Story Ad
- A mold story from Arizona featuring a family with sick children due to mold exposure is a top-performing ad.
- It prompts homeowners to get free mold inspections, generating leads and relationships with high-income homeowners.
Direct Mail Imagery
- Use beautiful imagery in direct mail that reflects the recipient's home, like showcasing appealing garage doors.
- This can spark interest in upgrades and facilitate upselling opportunities, particularly for smart home products.
Social Media Engagement
- Encourage audience engagement on social media by prompting them to tag a friend who needs the service.
- This leverages social connections and expands reach, as tagged friends receive alerts and may tag others.