Maximizing Sales through Targeted Upselling Strategies

Jason is the Chief Marketing Officer of RSVP Publications, a marketing agency that converts affluent homeowners into customers for local business owners. He and his team handle the direct response marketing for big brands, including Verizon, Mercedes-Benz, and Lexus. With the proven formula of direct mail in combination with digital marketing, RSVP has grown to offer their service to over 80 locations, and has been making it to Entrepreneur.com’s prestigious Top 500 Franchises list every year. In this episode, we talked about direct mail, digital marketing, hyper local...