Combining Digital with Direct Mail For 10x Marketing Results
The Home Service Expert Podcast
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Effective Marketing Strategies for Home Services
This chapter explores targeted marketing strategies that combine digital advertising and direct mail to engage high-income homeowners, particularly women. It highlights the importance of creating engaging content, effective follow-up strategies, and the shift from broad advertising to niche targeting. The discussion includes insights on video marketing, customer engagement, and the significance of understanding marketing metrics in driving business performance.
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