Jason Trofe

Jason Trofe, Chief Marketing Officer of RSVP Publications, specializes in blending direct mail with digital marketing for home service businesses. He discusses innovative marketing strategies that target affluent homeowners through luxury materials and effective lead tracking. Jason emphasizes the power of targeted marketing, video content, and upselling techniques, particularly for high-income demographics. Insights on adapting to technology without losing effective traditional methods highlight the evolving landscape of customer engagement in today’s market.