The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. HOW TO MAKE YOUR SUCCESS AUTOMATIC AND NEAR EFFORTLESS
Jan 5, 2026
Discover why traditional resolutions often fail and the transformative power of habits. Explore how sales can be approached as a series of micro-habits focused on empathy and consistency. Learn the importance of starting small to avoid overwhelming change and maintain motivation. Dive into the science of tiny actions and rewards for lasting habit formation, along with strategies for stacking and scheduling prospecting activities. Plus, hear a personal story of gradual change that highlights the journey to making success automatic.
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Habits Beat Motivation And Discipline
- Habits, not decisions, make change permanent because motivation and discipline come and go.
- A habit automates behavior so it requires very little conscious effort over time.
Homeostasis Blocks Big Jumps
- Homeostasis resists large sudden changes and pushes you back to baseline.
- Tricking homeostasis with subtle, frequent actions avoids relapse.
Start Tiny And Increase Slowly
- Start with high frequency and low difficulty to trick homeostasis and build consistency.
- Increase difficulty gradually once the habit is established.
