The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAKE YOUR SUCCESS AUTOMATIC AND NEAR EFFORTLESS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Why starting too hard backfires

Brian outlines the common mistake of jumping from zero to intense routines and how homeostasis resists change.

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