Secure Ventures with Kyle McNulty
Kikrr: Mariana Padilla on Expediting Cybersecurity Pre-sales
Nov 14, 2023
Explore Mariana Padilla's journey from teaching to cybersecurity, building a two-sided marketplace, monetizing sales teams, revenue streams, and future monetization strategies in the cybersecurity marketplace. Learn about the challenges of entrepreneurship, importance of diversity in technology, and driving sales with metrics in cybersecurity pre-sales.
36:19
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Quick takeaways
- Effective storytelling is vital for communication across diverse audiences in cybersecurity.
- Kickr's community-focused approach and hands-on product testing streamline cybersecurity presales.
Deep dives
Mariana Padilla's Journey from Teaching to Marketing to Cybersecurity with Kickr
Mariana Padilla, co-founder and CEO of Kickr, shares her transition from teaching to founding a marketing agency to entering the cybersecurity realm with Kickr. She emphasizes the power of storytelling in her varied roles, highlighting the importance of effective communication across different audiences. Mariana's experience in teaching led her to address external challenges faced by underprivileged kids, shaping her path towards marketing and eventually cybersecurity with Kickr.
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