2min chapter

Secure Ventures with Kyle McNulty cover image

Kikrr: Mariana Padilla on Expediting Cybersecurity Pre-sales

Secure Ventures with Kyle McNulty

CHAPTER

Navigating Customer Acquisition and Market Traction in Cybersecurity Industry

The chapter explores the organization's strategies for acquiring paying customers, showcasing value through case studies, and attracting investments in the competitive market landscape. It discusses the importance of community-led growth and adapting to the evolving cybersecurity industry marketing trends.

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