Driving Sales with Metrics and Reports in Cybersecurity Pre-Sales

This chapter explores the process of creating metrics and reports to showcase value on a cybersecurity pre-sales platform, highlighting user engagement tracking, demo completion rates, leads generated, and costs per lead. It discusses the evolving landscape of cybersecurity sales strategies, focusing on product-led growth and the importance of hands-on tools for potential buyers while addressing challenges faced by companies hesitant to join the platform.