Freakonomics Radio 455. Are You Ready for a Fresh Start?
Mar 18, 2021
Katie Milkman, a Wharton School professor and author of "How to Change," dives into the dynamics of personal transformation. She explores the psychological 'fresh start effect,' discussing its significance during New Year’s and the pandemic. The conversation highlights fascinating studies on how disruptions, like commuting changes and life events, can trigger impactful behavior change. Milkman shares insights on setting goals and navigating the complexities of habit formation, emphasizing the power of second chances and self-compassion.
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The Fresh Start Effect
- Fresh starts, like New Year's Day, motivate behavior change by signifying new beginnings and prompting big-picture thinking.
- These "fresh starts" help people disassociate from their past selves and encourage them to pursue goals.
Using Fresh Starts
- Leverage "fresh starts" like birthdays or the start of spring to motivate behavior change.
- Sending targeted reminders about these moments can increase goal pursuit.
Byford's Fresh Starts
- Andy Byford, a transit official, uses "fresh starts" in new jobs to advocate for system overhauls.
- In New York City, his "Fast Forward" plan secured $40 billion for subway improvements, raising on-time performance from 58% to 80%.