2min chapter

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455. Are You Ready for a Fresh Start?

Freakonomics Radio

CHAPTER

The Key Benefits of Fresh Starts

In two thousand 14, there was a two day transit strike that shut down some stations across the london subway system. Many commuters had their normal routes disrupted. Researchers could see what share of commuters responded to this forced experiment by changing their behavior and sticking with new roul about five per cent of commuters in the london system change their behavior if confronted with forced experimentation. Or as katy milkman puts it, about 5 per cent of commuters found something new in that two day experiment that was better for them, and they stuck to it thereafter....

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