2min chapter

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455. Are You Ready for a Fresh Start?

Freakonomics Radio

CHAPTER

The Fresh Start Effect

Gol pursuit mostly ends in failure. But we're pretty confident that it is a beneficial thing to have more people going for it. Milkman and her colleagues publish their first research on the resh start effect in two thousand fourteen. The data came from gogle search results. It turns out if you just point out to someone, did you notice march twentieth is the first day of spring? That all of a sudden increases their likelihood of wanting to start pursuing a goal on that date....

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