The Fresh Start Effect

The phrase the fresh start effect really not exist? You really didn't. All we had to do was add effect to this very catchy, well known phrase. Think about the book of genesis and the story of joseph. Joseph's older brothers are so jealous of him and his fancy coat of many colors that first they toss him in a pit and later sell him into slavery. But ultimately, he gets a fresh start in egypt, where none less than pharaoh makes joseph his adviser, his oracle....