Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #188 How Traditional Media Drove $100K+ in Plumbing Leads
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Apr 22, 2025 Tony Castellucci from Wanamaker Advertising, an expert in lead generation for home service companies, shares eye-opening insights on boosting your business through smarter marketing. He explains why optimizing your Google My Business is now crucial for attracting local leads. Discover how traditional media like TV and radio can still be effective in a digital world, especially with a strategic approach. Castellucci emphasizes the importance of blending traditional and digital methods while tracking ROI to enhance brand visibility.
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GMB Outperforms LSAs for Leads
- Google My Business (GMB) now outperforms Local Service Ads (LSAs) for local lead generation.
- Optimizing GMB profiles consistently drives hundreds of thousands in sales weekly through organic leads.
Privacy Hits Digital Targeting
- Changes in data privacy have diminished the precision of digital ad targeting since 2020.
- Lead quality has declined because platforms can't target demographics as effectively as before.
Measure & Focus Traditional Media
- Use traditional media like TV strategically rather than spreading budget thinly across many channels.
- Measure ROI tightly by correlating media runs to inbound leads for optimization.