Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#188 How Traditional Media Drove $100K+ in Plumbing Leads
Apr 22, 2025
Tony Castellucci from Wanamaker Advertising, an expert in lead generation for home service companies, shares eye-opening insights on boosting your business through smarter marketing. He explains why optimizing your Google My Business is now crucial for attracting local leads. Discover how traditional media like TV and radio can still be effective in a digital world, especially with a strategic approach. Castellucci emphasizes the importance of blending traditional and digital methods while tracking ROI to enhance brand visibility.
01:44:19
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Quick takeaways
- Optimizing your Google My Business profile is crucial for increasing organic leads and driving consistent customer inquiries.
- Integrating traditional media such as TV and radio into your marketing strategy can yield high-quality leads when used effectively.
Deep dives
Maximizing Local Service Ads (LSAs)
Focusing on Local Service Ads (LSAs) is crucial for growing a home service business. LSAs, when optimized, can deliver a strong return on investment, making them an effective avenue for lead generation. By ensuring that LSAs are activated and well-managed, businesses can significantly increase visibility and attract more customers. The results from LSAs have shown to be impactful, often leading to hundreds of calls weekly, demonstrating their value as a primary organic lead source.
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