CoinDesk Podcast Network

GEN C: Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

Jul 15, 2024

Justin Breton, Walmart's Director of Brand Experience, discusses Walmart's digital reinvention through virtual commerce in platforms like Roblox. He shares insights on engaging younger audiences, cautious AI implementation, immersive experiences in Walmart Realm, and collaborative partnerships with creators for innovative marketing strategies.

47:45

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Episode guests

Justin Breton

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Walmart utilizes platforms like Roblox to engage younger audiences through immersive commerce experiences.

Caution is advised for brands engaging in election-related conversations to avoid potential backlash and negative impacts on reputation.

Personal digital security is crucial in the face of increasing cyber threats, emphasizing the need for enhanced protection measures.

Deep dives

Engaging with younger customers through new platforms and mediums

Walmart focuses on connecting with a younger demographic by utilizing platforms like Roblox and mediums like AR to bridge the gap between inspiration and commerce. They emphasize meeting customers where they are, highlighting the value in engaging with brands working on emerging technology, game worlds, blockchain, and AI.

Intro

2min

Navigating the Risks of Engaging in Election Conversations for Big Brands

2min

Exploring Brand Identity and Social Media Hacking Vulnerabilities

3min

Discussion on Consumer Awareness and Cyber Security on Digital Platforms

3min

Innovative Collaborations and Creator Programs at Walmart

23min

Engaging with Creators on Different Platforms and Leveraging AI in Brand Marketing

15min

Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.

In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

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Watch this episode on video:

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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