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Justin Breton

Industry leader at Walmart

Top 3 podcasts with Justin Breton

Ranked by the Snipd community
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Jun 20, 2025 • 54min

Rewind: Don’t Say Metaverse

In this discussion, Justin Breton, Head of Brand Marketing at Walmart, shares insights on their innovative journey into immersive digital experiences. He emphasizes how Walmart Realm redefines online shopping, focusing on discovery rather than conversion. Avoiding the buzzword 'metaverse,' he discusses Walmart's embrace of familiarity in digital interactions. Breton highlights collaborations with creators, including partnerships with Drew Barrymore and Netflix, which enhance consumer engagement through immersive, community-driven experiences.
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Aug 23, 2024 • 52min

Don’t Say Metaverse

Justin Breton, Head of Brand Marketing and Innovation at Walmart, shares insights on how Walmart is redefining retail in a digital age. He discusses the brand's innovative approaches within immersive commerce and platforms like Roblox. Breton highlights the importance of engaging younger consumers with experiences that blend shopping and entertainment. He emphasizes the need for new metrics to gauge consumer interaction, leveraging technology to foster deeper connections with shoppers and redefining the future of e-commerce.
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Jul 15, 2024 • 48min

GEN C: Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

Justin Breton, Walmart's Director of Brand Experience, discusses Walmart's digital reinvention through virtual commerce in platforms like Roblox. He shares insights on engaging younger audiences, cautious AI implementation, immersive experiences in Walmart Realm, and collaborative partnerships with creators for innovative marketing strategies.

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