Justin Breton

Justin Breton, Head of Brand Marketing and Innovation at Walmart, shares insights on how Walmart is redefining retail in a digital age. He discusses the brand's innovative approaches within immersive commerce and platforms like Roblox. Breton highlights the importance of engaging younger consumers with experiences that blend shopping and entertainment. He emphasizes the need for new metrics to gauge consumer interaction, leveraging technology to foster deeper connections with shoppers and redefining the future of e-commerce.

Justin Breton, Walmart's Director of Brand Experience, discusses Walmart's digital reinvention through virtual commerce in platforms like Roblox. He shares insights on engaging younger audiences, cautious AI implementation, immersive experiences in Walmart Realm, and collaborative partnerships with creators for innovative marketing strategies.

Industry leaders from Walmart and Niantic discuss how brands are utilizing the metaverse for social good at Consensus. Topics include virtual initiatives, celebrity tokens, media licensing in AI landscape, and leveraging immersive technologies for positive impacts. The podcast highlights Walmart's ventures, innovations at Cannes Lions, and the importance of engaging Gen Z through technology.