Don’t Say Metaverse

Aug 23, 2024

Justin Breton, Head of Brand Marketing and Innovation at Walmart, shares insights on how Walmart is redefining retail in a digital age. He discusses the brand's innovative approaches within immersive commerce and platforms like Roblox. Breton highlights the importance of engaging younger consumers with experiences that blend shopping and entertainment. He emphasizes the need for new metrics to gauge consumer interaction, leveraging technology to foster deeper connections with shoppers and redefining the future of e-commerce.

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Episode notes

Intro

00:00 • 2min

Walmart Realm: Redefining Digital Shopping Experiences

02:17 • 15min

Engaging the Next Generation of Consumers through Immersive Commerce

17:36 • 4min

Harnessing Customer Insights for Retail Innovation

21:20 • 5min

Enhancing Retail through Digital and Live Shopping Experiences

26:17 • 4min

Innovative Brands in Immersive Commerce

30:41 • 17min

The Importance of Tailored Engagement Strategies in Retail Innovation

47:28 • 4min

feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart

How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape.

The New Familiar of the Future

Key takeaways:

[00:12:26]: "We are a part of our customers' lives in the real world. How do we become a part of their lives in the virtual and digital ecosystem? We rode the wave of the metaverse, but quickly tested, learned, and optimized into our own strategy, which is effectively what you see in market today.” - Justin
[00:15:32}: “I would imagine that there's some fatigue around influencer-promoted products. However, there is so much newness and opportunity around influencer-promoted experiences. And so when they can create an experience that feels like an extension to their social persona and is immersive and is also commerce-enabled and features all of the products that they like and is displayed to the fan or the follower in an unexpected way, that is new, and that is different.” - Justin
[00:23:04]: “Leveraging this new technology and these emerging platforms to engage with that next generation and position us as a retailer that doesn't just have everything but has your thing is setting us up for the success in the future.” - Justin
[00:35:42]: “That's what the opportunity here is. Through these more immersive digital experiences you give people something to engage with and then talk about as well.” - Brian
[00:47:25]: “We want to add value. So wherever we're showing up, it's really important that we're adding value, and it has to add value for that platform and that community.” - Justin

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