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Don’t Say Metaverse

Future Commerce

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Innovative Brands in Immersive Commerce

This chapter explores the integration of celebrity influence and immersive commerce, focusing on how platforms like Roblox enhance customer engagement through augmented reality. It emphasizes the concept of 'multiplayer brands' that allow customers to co-create brand narratives and the role of feedback in developing these interactive digital experiences. The discussion highlights the balance between familiarity and innovation in commerce, showcasing how successful collaborations can lead to greater user engagement and transformative retail experiences.

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