GEN C: Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
CoinDesk Podcast Network
Engaging with Creators on Different Platforms and Leveraging AI in Brand Marketing
The chapter explores partnerships with creators on platforms like Roblox and Walmart Realm, emphasizing the tailored approach to engage unique communities. It also delves into Walmart's use of generative AI in virtual commerce experiences and the importance of thoughtful integration for added value in brand marketing. The guest shares insights on Walmart's innovative strategies in digital commerce, strategic partnerships in the Roblox space, and leveraging data-driven perspectives for positive outcomes.
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