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GEN C: Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences

CoinDesk Podcast Network

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Intro

Exploring ways to engage younger audiences through platforms like Roblox and AR, while also discussing brand efforts in utilizing technologies like blockchain and AI. The chapter delves into the topic of brands connecting with movements such as elections, seeking guidance for future endeavors in 2024.

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