GEN C: Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
CoinDesk Podcast Network
Innovative Collaborations and Creator Programs at Walmart
The chapter features a conversation with Justin Breton from Walmart, who discusses Walmart's innovative approaches to engaging with customers beyond traditional brick-and-mortar stores. Topics include creating moments of surprise and delight for customers, connecting with the younger generation through platforms like Roblox and AR, and the concept of immersive commerce. They also discuss the evolution of embracing change and community in marketing strategies, as well as the process of selecting partners and products for collaboration with Walmart Discover.
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