The B2B Revenue Executive Experience

Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche

Oct 31, 2023
Guest
Elizabeth Roche
Guest
Michelle Giardinello
Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, and Elizabeth Roche, Managing Partner at ValueSelling Associates, discuss the importance of customer-centric messaging, collaborating on a sales improvement program, and the shift from being category-focused to problem-focused in marketing messaging.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Introduction and Background
01:43 • 3min
3
Kimberly Clark Professional and the Importance of Customer-Centric Messaging
04:43 • 2min
4
Collaborating on a Sales Improvement Program and Aligning Marketing and Sales Messaging
06:40 • 4min
5
Understanding Customer Problems and Value Selling
10:27 • 21min