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Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
The B2B Revenue Executive Experience
Collaborating on a Sales Improvement Program and Aligning Marketing and Sales Messaging
The speakers discuss their collaboration on a project for KCP, implementing a company-wide sales improvement program grounded in the Value Selling methodology and adapting it to virtual platforms due to the pandemic.
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