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Elizabeth Roche
Managing Partner at ValueSelling Associates
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Oct 31, 2023 • 31min
Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, and Elizabeth Roche, Managing Partner at ValueSelling Associates, discuss the importance of customer-centric messaging, collaborating on a sales improvement program, and the shift from being category-focused to problem-focused in marketing messaging.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode