Elizabeth Roche
Managing Partner at ValueSelling Associates
Best podcasts with Elizabeth Roche
Ranked by the Snipd community
Oct 31, 2023 • 31min
Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, and Elizabeth Roche, Managing Partner at ValueSelling Associates, discuss the importance of customer-centric messaging, collaborating on a sales improvement program, and the shift from being category-focused to problem-focused in marketing messaging.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
