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Episode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth Roche
The B2B Revenue Executive Experience
Introduction
The hosts introduce the topic of evolving marketing messaging for a more effective customer experience and engagement. Michelle Giardinello, senior customer marketing manager at Kimberly Clark Professional, and Liz Roche from value selling associates join the show.
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