MarTech Podcast ™ // Marketing + Technology = Business Growth The Future Product Placement -- Erin Schmidt // BENlabs
Oct 8, 2023
Erin Schmidt, Chief of Product Placement at BENlabs, discusses the future of product placement. Topics include in-show product purchases on platforms like Amazon, integrating shopping experiences through QR codes and image search, measuring its success and ensuring authenticity, the evolving media landscape, and the importance of producers having control over their content.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
The Future of Product Placement
04:34 • 3min
The Future of Product Placement and the Importance of Authenticity
07:40 • 2min
The Evolving Media Landscape and its Impact on Product Placement
10:09 • 2min
The Value of Producers Having Control and the Evolution of Product Placement
12:18 • 6min