Erin Schmidt
Chief of Product Placement at BENlabs
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Oct 8, 2023 • 14min
The Future Product Placement -- Erin Schmidt // BENlabs
Erin Schmidt, Chief of Product Placement at BENlabs, discusses the future of product placement. Topics include in-show product purchases on platforms like Amazon, integrating shopping experiences through QR codes and image search, measuring its success and ensuring authenticity, the evolving media landscape, and the importance of producers having control over their content.
