5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Future Product Placement -- Erin Schmidt // BENlabs

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Introduction

This chapter explores the growing popularity of product placement as a marketing strategy, particularly in the context of changing content landscape. The concept of 'shoppable moments' is introduced, with Amazon being highlighted as a prominent example.

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