The Future Product Placement -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Product Placement and the Importance of Authenticity
The speakers explore the future of product placement, highlighting the importance of measuring its success. They emphasize the need for a creative and brand synergy, where the creator tells the story authentically. The chapter also features an ad/sponsor for Wix Studio, a platform that provides creative freedom for building websites with SEO and native integrations.
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