Odd Lots How Salad Chain Sweetgreen Figures Out Its Next Product to Sell
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Dec 14, 2023 Nicolas Jammet, co-founder of Sweetgreen, shares insights into his salad chain's commitment to quality and sustainability. He discusses the decision to eliminate seed oils for healthier options, reflecting the brand's dedication to ingredient transparency. The conversation highlights Sweetgreen's adaptive menu strategies based on customer feedback and the challenge of navigating a competitive landscape. Jammet also addresses the impact of automation on operations and how consumer behavior is shifting towards healthier meals in response to market trends.
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Seed Oil Switch
- Sweetgreen switched to higher-quality oils like olive and avocado oil after seeing growing customer and online discussions about seed oils.
- This decision aligns with their commitment to transparency and providing healthy, delicious food options.
Leading with Values
- Sweetgreen prioritizes leading customers with ingredient choices based on research and internal values.
- They go beyond simply reacting to online trends, making informed decisions about their supply chain and menu.
Direct Sourcing
- Sweetgreen sources ingredients directly from farmers and growers, unlike most restaurant chains.
- They utilize distributors for efficient transport, focusing on quality and ethos over just price.