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Odd Lots

How Salad Chain Sweetgreen Figures Out Its Next Product to Sell

Dec 14, 2023
48:56
Snipd AI
Sweetgreen, the popular fast food salad restaurant, discusses its strategy for deciding what to sell and competing against other fast casual chains. Topics include the switch to higher quality oils, sourcing directly from farmers, menu design and ingredient selection, seasonal sales and introduction of protein plates, automating the food service sector, and exploring the potential productivity gains from robots in the service industry.
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Podcast summary created with Snipd AI

Quick takeaways

  • Sweetgreen prioritizes high-quality ingredients and evolves its menu based on customer demand and feedback.
  • Automation plays a significant role in Sweetgreen's operations, increasing efficiency while maintaining human interaction.

Deep dives

Sweet Green's Commitment to Health and Transparency in Food

Sweet Green, a successful salad bowl brand, focuses on creating food that is good for you, while also being delicious and craveable. The company aims to shift the traditional fast food model towards healthier options. Their menu and sourcing practices have evolved over the years, with a strong emphasis on transparency and understanding the values of their customers. Recently, Sweet Green made the switch from seed oils to extra virgin olive oil and avocado oil, a decision driven by customer demand, research, and a desire to provide higher quality options. The company also takes into account the costs and challenges associated with such changes in the supply chain.

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